LOCATION: Sector 82, Mohali.
Experience: 3+ Years
Company Description: NSDC Approved Training Partner, ORANE INTERNATIONAL is a pioneer in providing quality education in Beauty & Wellness, offering short term and long term courses across its network of 100+ Beauty Schools in India.
About The Roles
We are seeking a passionate and opportunity-driven Growth Manager with a deep understanding of third-party digital ad platforms to fuel our brand retention, user acquisition and business growth. You will be responsible for crafting and executing high-performing performance marketing campaigns, maximizing ROI on ad spend, and identifying and implementing growth strategies across various channels.
Responsibilities
- Develop and execute performance marketing campaigns across multiple
third-party ad platforms aligned with business objectives. - Build and optimize targeted audience segments across platforms to reach ideal
customers. - Manage campaign budgets and bidding strategies to ensure efficient ad spend
and maximize ROI. - A/B test and continually optimize campaigns for improved performance and conversion rates. Analyze campaign data and generate comprehensive reports to identify insights and opportunities for improvement.
- Growth Strategy: Identify and evaluate new and emerging performance marketing channels and tactics.
- Identify and evaluate new and emerging performance marketing channels and tactics.
- Recommend and implement growth strategies to scale user acquisition and engagement.
- Collaborate with cross-functional teams (product, development, and design) to ensure alignment of marketing campaigns with product offerings and user experience.
- Stay up-to-date on industry trends and best practices in performance marketing and third-party ad platforms.
- Regularly present campaign performance data and insights to stakeholders.
- Proactively communicate campaign status and potential challenges to leadership teams.
- Develop and maintain strong relationships with third-party advertising partners.
Qualifications
- 5+ years of experience in performance marketing with a proven track record of success in driving user acquisition and ROI through paid advertising campaigns.
- Deep expertise in multiple third-party digital ad platforms, including Google Ads, Facebook Ads, and programmatic advertising.
- Strong analytical skills and experience with data visualization tools (e.g., Google Analytics).
- Good communication, presentation, and collaboration skills.
- Strategic thinking and problem-solving skills.
- Passion for data-driven marketing and staying ahead of industry trends.
Bonus Points
- Experience managing performance marketing budgets.
- Knowledge of user acquisition channels beyond paid advertising (e.g., SEO, content marketing, affiliate marketing).
- Experience working with programmatic platforms.
- Experience in a fast-paced, startup environment.
