How to Become a Freelance Makeup Artist in India: A Complete Guide for Success

Date: September 13, 2023

Freelance Makeup Artist

Do you have a passion for makeup and a flair for creativity? Apart from satisfying your inner artist’s appetite, You will surely want to earn money by turning professional. However, instead of becoming a full-time professional in a makeup studio or salon, you may be interested in becoming a freelance makeup artist in India. 

The beauty industry is booming in India, and there is a growing demand for freelance makeup artists. According to the figure from Ambitionbox, the Average salary for a Freelance Makeup Artist, as reported on freelancer.com, is between ₹ 33,260 – ₹ 34,526/month. However, successful makeup artists can earn way more than that in India. Even in Orane beauty courses, in addition to working full-time, many students want to start their own makeup salons or work as freelancers. Our trainer always guides the students according to their aspirations. 

In this blog post, we will discuss the steps on how to become a freelance makeup artist in India. We will also provide tips for becoming successful in this field. Let’s start with knowing the basics of a freelance makeup artist’s profession. 

What is a Freelance Makeup Artist?

A freelance makeup artist is self-employed and provides makeup services to clients. They typically work on a contract basis, and their clients can range from individuals to businesses to event planners. Freelance makeup artists need to have a strong understanding of makeup techniques and the ability to work with various skin types and tones. They also need to be able to manage their time effectively and meet deadlines.

Becoming a successful freelance makeup artist in India involves a series of strategic steps that pave the way for your career growth. Here’s a breakdown of how to embark on this journey:

1. Choose a Niche

Defining your niche is crucial to starting your freelance makeup artist journey. Consider what type of makeup you want to specialize in. India offers a diverse market with various options, including bridal, fashion, and editorial makeup. Your choice should align with your passion and skillset, as specializing in a niche you love can be the key to success.

2. Get the Right Training

Equipping yourself with the necessary skills and knowledge is fundamental to your success. There are several avenues to gain the required training as a makeup artist in India. You can opt for formal education and skill training by enrolling in classes at a reputable beauty school like Orane. Alternatively, you can learn through an apprenticeship with an experienced makeup artist who can provide hands-on guidance. Additionally, online tutorials and practice can also help you sharpen your skills. Remember, the makeup industry is constantly evolving, so staying updated with the latest trends is essential.

3. Build Your Portfolio

Your portfolio is your visual resume and a critical tool for attracting clients. Showcase your best work in your portfolio, including photos of various makeup looks you’ve created. Demonstrating your versatility is essential, as it reassures potential clients of your ability to meet their unique requirements. Ensure that your portfolio is well-organized and easy to navigate, making it convenient for clients to view your work. Please read this blog for more in-depth knowledge about building a strong portfolio. 

4. Be Professional

As a freelance makeup artist, professionalism is the cornerstone of your success. Clients trust you to enhance their appearance, and your conduct reflects on your credibility. Be punctual and reliable, respecting your client’s time and schedules. Maintain a well-organized work schedule to ensure seamless service delivery. Prioritize hygiene and cleanliness in your work to create a safe and comfortable environment for clients. Furthermore, always be polite, approachable, and respectful to clients, fostering positive relationships that can lead to repeat business and referrals.

Once you have the skill, it is time for you to start working and gain experience, but how? Let’s discuss it!

How to Find Work as a Freelance Makeup Artist in India

Here are some ways to find work as a freelance makeup artist in India:

1. Network with Other Makeup Artists

Networking plays a pivotal role in building your client base and advancing your career. Attend industry events, workshops, and makeup artist gatherings to connect with peers and potential clients. Joining online forums and social media groups related to makeup artistry can also help expand your professional network. Collaborating with other artists can open up opportunities and widen your reach within the industry. Here is a link to another blog to learn about some skills to improve the level and efficiency of networking with other artists.

2. Market Your Services

Effective marketing is essential to establishing your presence as a freelance makeup artist. Start by creating a professional online presence. Build a website that showcases your portfolio and lists your services, and don’t forget to harness social media platforms to share your work, engage with potential clients, and build a following. Consider exploring paid advertising or collaborating with influencers to increase your visibility. 

Moreover, you  can also build a network of existing customers and get reviews, make a Google business profile to attract local clients, get reviews, and run a referral program to incentivize your existing customers

Don’t overlook traditional marketing methods such as business cards and flyers; don’t hesitate to find clients to offer your makeup services to potential clients through cold-calling or email.

3. Online platforms and Apps 

If you’re eager to kickstart your freelance makeup artist career in India, a multitude of platforms and apps await to amplify your professional journey. Among the premier options: UrbanClap facilitates connections between service providers, including freelance makeup artists, and local clients. Housejoy serves as another invaluable platform for forging links between service providers and clients. It empowers freelance makeup artists to exhibit their talents and secure coveted job opportunities.

 Another reliable platform is Nykaa Beauty, which is well-known for its beauty product offerings and has a section dedicated to freelance makeup artists. Here, you can list your services and connect with prospective clients. You can also get yourself listed on GetLook, an on-demand beauty services app that bridges the gap between customers and freelance makeup artists, hairstylists, and beauty professionals. Using these platforms, you can initiate bookings and expand your clientele as a freelance makeup artist. 

Tips for Success as a Freelance Makeup Artist in India

  •  Be creative and innovative: Stay updated with the latest makeup trends and techniques to offer unique and trendy looks to your clients.
  •  Be reliable and trustworthy: Your clients should trust you to deliver high-quality work on time.
  •  Be flexible: Adapt to changes in your schedule and client preferences; flexibility is crucial in a freelance makeup artist’s life.
  •  Be passionate about your work: Your passion for makeup will shine through in your artistry, making you more appealing to clients.


Becoming a freelance makeup artist in India can be a rewarding career. However, it’s important to remember that it takes hard work and dedication. If you’re willing to put in the effort, you can achieve success in this field. We hope this guide has provided you with valuable insights and steps to kickstart your journey as a freelance makeup artist in India. If you have any questions or want to find the best makeup courses, go through the comprehensive courses available through Orane or get in touch with the support team. 

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