Maximising Your Franchise Potential: Understanding ROI and Support from Orane

Date: August 8, 2023


Are you dreaming of becoming an entrepreneur in the thriving beauty and nutrition industry? Orane International, India’s leading chain of beauty and nutrition institutes, offers a golden opportunity to turn your dream into reality. The franchise business is an amazing opportunity  and as per the Economics Times, The India franchise business is expected to touch USD 140–150 billion in the next five years, helped by growth in the number of franchise opportunities and an increase in consumer spending

As you embark on this exciting journey, understanding the concept of Return on Investment (ROI) in franchise ventures becomes crucial, and you may have misconceptions about it.  

In this blog, we will delve into the world of franchising, explore the factors that influence ROI, and discover how Orane International’s support can amplify your franchise’s success.

Understanding Franchise Investment and ROI

Franchising is a powerful business model that allows aspiring entrepreneurs to leverage the reputation and success of an established brand. When you invest in a franchise, you are essentially buying the rights to operate under the brand name and receive support from the franchisor. 

The primary goal of any franchise investment is to achieve a positive ROI, which is the measure of how much profit you make relative to the initial investment. With Orane, the break-even period is 18–24 months, and profitability is in the range of 20% to 40%. 

 Let’s move on to discuss the factors affecting it.

Factors Influencing ROI in Franchise Investments

To assess the potential ROI of your franchise investment, several critical factors come into play. 

1: Brand Reputation and Recognition

One of the key factors that significantly influence the ROI of a franchise investment is the reputation and recognition of the brand. Established brands like ours ( Orane International) have already built a loyal customer base and have a strong presence in the market (120+ institutes with 15 years of experience). When you invest in a reputable brand, you benefit from instant credibility, which can translate into higher footfall and faster revenue generation.

2. Market Demand and Competition Analysis 

Analysing the market demand for the products or services offered by the franchise is crucial. Conduct thorough market research to understand consumer preferences and needs in your chosen location. A high-demand market with limited competition presents a lucrative opportunity for a higher ROI. 

You will be happy to know that Orane Institute is the premier training partner of NSDC and is an active partner in the Skill India Mission. Students from all over the country look up to NSDC-backed programmes specifically in the beauty sector to get themselves skilled. So, there is no dearth of demand in this sector  

3. Support and Training from the Franchisor

 Franchisors like Orane International offer comprehensive support and training to their franchisees. This includes initial training to equip you with the necessary skills and knowledge to run the franchise successfully. Ongoing support, marketing assistance, and access to operational tools contribute to the overall success of your franchise business and  they positively impact ROI.

4. Opportunity cost of capital: 

When evaluating the potential ROI of a franchise investment, it is important to consider the opportunity cost of capital—that is, how much you could potentially earn if you invested your money in a different, safer investment. 

Investing in a beauty institute franchise provides a stable customer base as the demand for personal care services remains constant, reducing the risk associated with changing consumer preferences.

Evaluating Costs and Revenue Potential

Before taking the plunge, evaluate the total investment required for the franchise. Take into account all costs, both one-time and ongoing, to understand the financial commitment, and factor in the following:

1. Initial Investment and Franchise Fees 

Assess the initial investment required to purchase the franchise, including franchise fees, royalty fees, and any other startup costs. Evaluate the franchise agreement carefully to understand the financial obligations and terms related to the investment. In Orane, you can own a certified franchise for as little as Rs. 15 lakh.

2. Ongoing Operational Costs

 Running a franchise involves ongoing operational costs, such as rent, utilities, inventory, and employee salaries. Carefully analyse these costs to ensure that your revenue generation can cover these expenses and leave room for profit. If you are looking for more information about the costs of running a franchise, refer to this blog.

3. Return on Marketing Investment (ROMI)

 Marketing is essential to attract customers and build brand awareness. Evaluate the marketing strategies offered by the franchisor and their potential to generate a return on investment. Effective marketing campaigns can drive sales and contribute significantly to the franchise’s ROI.

4. Revenue Streams and Profit Margins

 Determine the various revenue streams available to the franchise and their respective profit margins. For instance, in the beauty and nutrition industry, services like beauty treatments and nutrition consultations may have higher profit margins than retail product sales.

Leveraging Orane International’s Support for Maximum ROI

Orane International has a proven track record of successful franchises and offers a robust support system for its partners. It is  Asia’s leading beauty training institute chain that provides vocational training in beauty, makeup and wellness 

To own a beauty franchise with Orane International, certain investment requirements need to be met:

  • Area: 1,500 to 3,000 sq.
  • Investment: 15 lacs to 50 lacs.
  • ROI Period: 18–24 months.
  • Ideal Location: Strategic to attract customers.

Support from Orane International

As an Orane Beauty franchise partner, you will receive comprehensive support to ensure the smooth running of your business. Key highlights of the support system include:

  • Staff Training: Orane will hire and train all necessary staff members to run the business efficiently.
  • Marketing Activities: We will handle marketing activities, including digital marketing, to attract students to your beauty institute.
  • Tie-ups with Companies: Our team will facilitate tie-ups with reputed Beauty Products and Services companies for job placements.
  • Government Business Opportunities: Our team will lead interactions with NSDC and B&WSSC to secure government business for the franchise.
  • Institute Launch Plan: Orane will assist in creating a launch plan for your institute to maximise impact.
  • Operational Manual: Access to an operational manual will guide you through the day-to-day functioning of your franchise.
  • Business Planning and Review: Our representative will help with business planning and regular reviews to optimise performance.
  • Certification: Franchisees will be certified by Orane, solidifying their position as a trusted and recognized institute.


Assessing the ROI of your franchise investment is a critical step towards building a successful and profitable business. By thoroughly evaluating costs, revenue potential, and the support offered by the franchisor, you can make an informed decision that aligns with your goals. Orane International presents a compelling franchise opportunity in the ever-growing beauty and nutrition industry, backed by a team that is committed to your success.

. Ready to take the next step in your entrepreneurial journey?  Give us a call at +91-7341117097 or send an email to franchiselead@orane.com.

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