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Shaping a Brighter Future: How Digital Technologies Making Waves for Beauty Franchises

Date: September 20, 2023

blog photo about digital technology contribution to franchise business
Creative woman working on a computer in a studio

Digital technologies have transformed how we live and do business in recent years. And the beauty franchise in the training domain has not been left behind in this era defined by rapid technological advancements. Amidst this, the world of franchising has seen a significant transformation thanks to the integration of digital technology into various business sectors. 

Take the example of contactless payments, which have made life easy everywhere globally, including for businesses such as beauty training. Because of this, the franchise beauty institutes don’t need to collect fees from students in cash. They can collect fees using digital methods such as UPI, debit cards, and credit cards, which has made it easier.

The adoption of digital payments is widespread and is in take-off mode. According to a report published by BCG and PhonePe, which was placed in the Boston Consulting Group article in 2022, it is estimated that digital payments in India are projected to reach $10 trillion by 2026. 

However, this example illustrates just one aspect of the use of digital technology in the franchise business. But it is transforming beauty franchise sector in many other ways.

As we delve into this exciting evolution in this blog, let’s explore how beauty training franchises are embracing digital tools to enhance their operations and stay ahead of the game.

How Digital Tools Are Changing the Way Franchises Operate

Embracing Social Media: Capturing Leads

In today’s digital age, social media platforms are more than just a means of social interaction. Additionally, they have become powerful tools for businesses to connect with their target audience. Beauty training franchises have tapped into the potential of platforms like Instagram and Facebook to capture leads and engage.

With its visually appealing interface, Instagram is a natural fit for showcasing the artistry of beauty professionals and the transformational power of beauty training. Beauty training franchises leverage Instagram to showcase before-and-after photos, student success stories, and snippets of training sessions. This attracts aspiring beauty enthusiasts and serves as a testament to the quality of training offered.

Facebook, on the other hand, provides a broader platform for community building. Beauty training franchises can create groups and pages where students, alumni, and instructors can interact, share tips, and build a sense of belonging. This sense of community can be a powerful motivator for potential students. With a combination of social media, online ads, and SEO, you have a full army of digital methods to market your franchise and stay ahead. You should remain updated on these, and if you want to learn how to promote beauty courses using social media, read this blog

Going Contactless: Convenient Payments

Although this aspect has already been stated in this blog, it deserves to be discussed again. The digital age has also ushered in the era of contactless payments, which offer convenience and safety. The global contactless payment market was estimated at USD 29.89 billion in 2022 and is anticipated to exceed USD 132.42 billion by 2032, projected to register a CAGR of roughly 16.1% from 2023 to 2032, according to research published on Precedence. 

Beauty training franchises have recognized the importance of contactless payments and integrated them into their systems, given how powerful digital payments are. It allows students to pay for their courses, products, and services without physical contact, enhancing the overall experience.

Streamlining Student Enrollment

With advancements in digital technologies and tools, students can get information about courses, fees, faculty, and more online. They are able to receive consultations by phone, message, email, or even video call. Moreover, data management of students’ records, such as certificate distribution, exam dates, and other information, has become easier and less stressful. 

Digital methods are also transforming the way students enroll. For enrollment, they can fill out the form online to get admission and secure their seat, and the whole process has become seamless, which, at the end of the day, helps both students and franchises.

Online Training Modules: Accessibility and Convenience

The advent of digital technology has made it possible for beauty training franchises to offer online training modules. This flexibility allows students to access training materials and coursework from anywhere, anytime. Whether it’s mastering makeup techniques, hair styling, or skincare, online training modules cater to the needs of a diverse student base. 

Efficient CRM Systems: Working as a Bridge Among Students, Franchisors, and Franchisees 

Customer Relationship Management (CRM) systems have become integral to beauty training franchises. As India’s leading beauty training franchisor, Orane has adopted the CRM comprehensively for most day-to-day operations related to franchisees and students. With online CRM tools, payment collection becomes efficient and hassle-free. Franchisees can easily track payments, issue reminders, provide a seamless experience to students, and learn about their earnings online. 

Coordination and Support: Placing Graduates

The coordination between franchisors and franchisees has also been significantly enhanced through digital tools. The placement of graduates is a critical aspect of beauty training, and digital communication channels facilitate smoother coordination. Franchisors can provide ongoing support, share job opportunities, and assist franchisees in meeting student placement requirements effectively.

Challenges and the Way Forward

While the digital age has brought about tremendous advancements, it also presents challenges. Beauty training franchises must stay updated with evolving technologies, address cybersecurity concerns, and adapt to changing consumer preferences. Additionally, ensuring that the quality of training remains high in an online environment is a continuous challenge. However, in the broad term, the advantages of digital methods outweigh the challenge of overcoming obstacles such as cybersecurity. 

 Wrapping Up 

In conclusion, the beauty franchise sector has fully embraced the digital age, leveraging tools like social media, contactless payments, online training modules, efficient CRM systems, and improved coordination to enhance the overall experience for students and franchisees alike. This evolution demonstrates the industry’s commitment to staying at the forefront of technological advancements while empowering aspiring beauty professionals to achieve their dreams.

As beauty training franchises continue to evolve, we can expect even more innovations that will shape the future of this dynamic industry. The journey of adapting to the digital age is ongoing, and beauty training franchises are leading the way.

By Dinesh Sood

Dinesh Sood is the founder and currently the managing director of Orane International. He stands as an influential figure in beauty education, endorsing skill development and entrepreneurship. Under his guidance, Orane International has made a global impact, from Canada to India. The institution holds the distinction of being an approved training partner of NSDC, contributing to the Prime Minister's vision of making India the skills capital of the world.

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