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Growth Marketing Manager (Performance Marketing)

Performance Marketing

LOCATION: Sector 82, Mohali.

Experience: 3+ Years

Company Description: NSDC Approved Training Partner, ORANE INTERNATIONAL is a pioneer in providing quality education in Beauty & Wellness, offering short term and long term courses across its network of 100+ Beauty Schools in India.

About The Roles

We are seeking a passionate and opportunity-driven Growth Manager with a deep understanding of third-party digital ad platforms to fuel our brand retention, user acquisition and business growth. You will be responsible for crafting and executing high-performing performance marketing campaigns, maximizing ROI on ad spend, and identifying and implementing growth strategies across various channels.

Responsibilities

  • Develop and execute performance marketing campaigns across multiple
    third-party ad platforms aligned with business objectives.
  • Build and optimize targeted audience segments across platforms to reach ideal
    customers.
  • Manage campaign budgets and bidding strategies to ensure efficient ad spend
    and maximize ROI.
  • A/B test and continually optimize campaigns for improved performance and conversion rates. Analyze campaign data and generate comprehensive reports to identify insights and opportunities for improvement.
  • Growth Strategy: Identify and evaluate new and emerging performance marketing channels and tactics.
  • Identify and evaluate new and emerging performance marketing channels and tactics.
  • Recommend and implement growth strategies to scale user acquisition and engagement.
  • Collaborate with cross-functional teams (product, development, and design) to ensure alignment of marketing campaigns with product offerings and user experience.
  • Stay up-to-date on industry trends and best practices in performance marketing and third-party ad platforms.
  • Regularly present campaign performance data and insights to stakeholders.
  • Proactively communicate campaign status and potential challenges to leadership teams.
  • Develop and maintain strong relationships with third-party advertising partners.

Qualifications

  • 5+ years of experience in performance marketing with a proven track record of success in driving user acquisition and ROI through paid advertising campaigns.
  • Deep expertise in multiple third-party digital ad platforms, including Google Ads, Facebook Ads, and programmatic advertising.
  • Strong analytical skills and experience with data visualization tools (e.g., Google Analytics).
  • Good communication, presentation, and collaboration skills.
  • Strategic thinking and problem-solving skills.
  • Passion for data-driven marketing and staying ahead of industry trends.

Bonus Points

  • Experience managing performance marketing budgets.
  • Knowledge of user acquisition channels beyond paid advertising (e.g., SEO, content marketing, affiliate marketing).
  • Experience working with programmatic platforms.
  • Experience in a fast-paced, startup environment.

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