Fashion and beauty bloggers are some of the most powerful people behind the increased success of the beauty and fashion industry. But as exciting as it sounds, blogging is an art, science, technique, and like any other business, it needs planning, prep, and the right approach. Here are some tips from pro-bloggers to get you started on a promising career as a beauty blogger.
1. What are you good at?
Just like a product needs a USP to sell, so do you. Find your forte and know what makes you unique. With stringent competition today, it is essential to find a niche and create exclusivity of your brand. You can look at generic subjects like skincare, personal grooming, Hair Styling, makeup, etc. or, focus on specific areas within, like, curly hair concerns and solutions, fashion for petite people, and so on.
2. Whom are you talking to?
There is an information overload on the internet and you cannot be just another voice in the crowd. You need to find a specific group of people and focus on them. As a beauty blogger, your target audience will decide the products/regimes that you will recommend and for fashion, it will define the style. It will also decide the language, tonality, and content type.
3. Are you ready for commitment?
Writing, researching, and promoting ideas take a serious investment of time and dedication. To ensure your posts are exclusive, you have to be highly creative and make your content stand out. You might not be able to go full-time right away, but you have to find ample time between blogging and your day job/studies.
4. Are you willing to acquire professional skills?
To create unique and reliable beauty tips and content, you must acquire professional skills. At Orane Beauty Institute, bloggers often enrol for 15-days certificate course in personal grooming to learn the skills that they can use for themselves and create expert content for their online followers.
5. How good are you at networking?
Expanding your reader/follower base requires serious marketing of yourself. Be active on social media platforms like Facebook, YouTube, Instagram, and Twitter, follow professionals within your industry, join conversations, and increase your digital footprint. Bloggers’ meets and events are also a great platform to build a network.
6. Are you tech-savvy?
To blog, you need to know the basics of blogging platforms like WordPress, Blogger.com, etc. If you want to be Vlogger, use YouTube or other video sites for publishing your content. Video is trending. For blogging, you also need a domain, to make your work look more professional. If you aren’t proficient in web designing, get basic help. If you do not want to invest in an online blog, you can also consider launching your vlog on YouTube, or becoming a beauty influencer on Facebook or Instagram.
So If you want to be expert in beauty, make-up and hair, join Orane International today and learn about latest techniques and trends to offer best quality information to your readers.